Don’t let Google Ads Inflate your Results

Don’t let Google Ads Inflate your Results

Don’t let Google Ads Inflate your ResultsAbdullah Habib
Published on: 12/01/2025

Understand how Google Ads thinks about sales, because it’s guaranteed to be different than how you think of sales. Learn how your results are being inflated via Engaged View Conversions and View Through Conversions.

PPCGoogle AdsBlogEngaged View ConversionsView Through Conversions
How We Helped a Leading Background Check SaaS Company Double Their Leads in Just 2 Months!

How We Helped a Leading Background Check SaaS Company Double Their Leads in Just 2 Months!

How We Helped a Leading Background Check SaaS Company Double Their Leads in Just 2 Months!Abdullah Habib
Published on: 02/01/2025

This case study showcases the 2x growth in leads we helped achieve a leading background checking tool in just 2 months.

PPCCase StudyGoogle AdsSearch Campaigns
How Google Ads is Lying To You

How Google Ads is Lying To You

How Google Ads is Lying To YouAbdullah Habib
Published on: 24/12/2024

Understand the key differences between attribution models in Google Ads and Google Analytics. Learn how GA4's omni-channel approach compares to Google Ads' omni-campaign system and how these discrepancies impact your data analysis.

PPCGoogle AdsBlogGoogle AnalyticsAttribution Model
How-To Manage YouTube Ad Spend

How-To Manage YouTube Ad Spend

How-To Manage YouTube Ad SpendAbdullah Habib
Published on: 16/12/2024

Learn simple tips to manage your YouTube Ads budget in 2024. Stop overspending and start getting better results with easy-to-follow strategies for your video campaigns.

PPCGoogle AdsHow-ToVideo CampaignsBlog