Don’t let Google Ads Inflate your Results

Don’t let Google Ads Inflate your Results

Don’t let Google Ads Inflate your ResultsAbdullah Habib
Published on: 12/01/2025

Understand how Google Ads thinks about sales, because it’s guaranteed to be different than how you think of sales. Learn how your results are being inflated via Engaged View Conversions and View Through Conversions.

PPCGoogle AdsBlogEngaged View ConversionsView Through Conversions
How Google Ads is Lying To You

How Google Ads is Lying To You

How Google Ads is Lying To YouAbdullah Habib
Published on: 24/12/2024

Understand the key differences between attribution models in Google Ads and Google Analytics. Learn how GA4's omni-channel approach compares to Google Ads' omni-campaign system and how these discrepancies impact your data analysis.

PPCGoogle AdsBlogGoogle AnalyticsAttribution Model